Tableau

At Tableau, I combined creative strategy and product development to bring each collection to life. I designed catalogs that showcased the lifestyle brand’s story while directing photography to highlight product details and aesthetic appeal. My role included sourcing products and collaborating on product development to ensure designs were both trend-forward and commercially viable. Together, these efforts created cohesive brand experiences that resonated with customers across retail and wholesale channels.

Catalog Creation
& Photography Art Direction and Styling

Led photoshoots and art direction from concept through final production, maintaining alignment with brand vision and seasonal objectives. Oversaw product selection, styling, and creative direction to ensure imagery conveyed the intended brand story. Directed on-set execution to capture high-quality visuals that elevated aesthetics across print, digital, and product applications.

More photography and page layouts below.

Led sourcing and product development efforts from initial concept through production, ensuring designs aligned with brand standards and market trends. Evaluated materials, vendors, and manufacturing options to balance creativity with cost efficiency and quality.

Sourcing,
Product Development
& Production

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